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SwiftSeg
online
Studio/Ethos
04 / 05
00 / STUDIO NOTE

We are three people making software we'd want to use ourselves.

SwiftSeg is a software studio based in Virginia. We design and engineer software tooling for people doing real work — from the household tracking its cash flow to the firm signing off on a cost-segregation study at 6pm on a Friday.

We are small on purpose. We plan to stay that way for as long as we can defend it.

01/Principles

Five things we keep coming back to.

  1. I.

    Compound over linear.

    Every system we ship should make the next one faster to build. Patterns earn their keep. One-offs carry their own cost.

  2. II.

    Small, then smaller.

    Three people, for now. We'd rather ship fewer surfaces than run a committee. Size is a feature until it isn't.

  3. III.

    No borrowed confidence.

    We use the tools we actually understand. Fewer dependencies. Fewer apologies. If it's in the stack, someone here can rebuild it.

  4. IV.

    Software has a shelf life.

    Most of what we write will be rewritten. Good architecture makes that cheap; bad architecture makes it impossible.

  5. V.

    The spreadsheet is the baseline.

    If a customer's spreadsheet does the job, our product had better clearly beat it. Not on features — on outcome.

02/The studio

Three humans. Specific responsibilities.

HQ · Virginia
03 / 03
MEMBER · 01FOUNDING
S◇ portrait / tbd

Sam

Co-Founder · CEO

Runs the business side. Talks to the people. Believes the best marketing is a product that works on Monday morning.

MEMBER · 02FOUNDING
Z◇ portrait / tbd

Zaden

Co-Founder · Lead Developer

Does most of the shipping. Designs when he can get away with it — designed this site, too. Lives in TypeScript, dreams in schemas.

MEMBER · 03FOUNDING
C◇ portrait / tbd

Cameron

Co-Founder · Developer

On engineering from day one. Picks up the work nobody else wants to pick up. Has strong opinions about caching.

03/Location

Where the studio is.

The studio operates out of Virginia. We work on Eastern time, Monday through Friday. We travel to meet customers when it earns its weight; otherwise we'd rather ship.

If you're in VA and you'd like to grab coffee, we'd probably say yes.

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